CHANGED BRIEFS!!!

Naughty I know but I changed briefs on Friday!! My tutor came up with a rough idea for the oxfam brief then together we worked on it to perfection!! So after having however many weeks for these briefs i managed to do one in less then 10hours AND handed in to D&AD! 


*fingers crossed*

The idea is that we are sticking two fingers up at the celebrities who are ALWAYS doing the comic relief or the red nose day events and taking back the charities that used to be funded the old fashioned way of ordinary people helping.

The people we picked were Lenny Henry, Bono, Bob Geldof and Joanna Lumley.

Bono - he seems to always be singing songs about how we should come together or help eachother and its just annoying now.

Bob - he's just there. ALL THE TIME.

Joanna - She is known for her soft voice and gently approach. I thought about going for an  ab-fab reference but that may have been a bit too personal for this kind of campaign.

Lenny - he's annoying. just really annoying. 

So from here I will try to explain the thought that zoomed through my head when I was putting these together and see how this would git in with regards to Oxfam's previous campaigns. 

A play on old adverts

So this is the original one with Eva Herzigova.

So mine is done with Garamond as I can't find a copy of the original font. Thought it might be interesting to how it would turn out to use a very well known advert that caught attention and controversy at the time. I like it but that doesn't mean that my tutors will! It may be a struggle to find other well known adverts that are as famous as this one.

different angle of the shoe

Really like this blue one. This style isn't too time consuming and it doesn't matter if the lines are not perfect! I think its definately a boy style of illustration so fingers crossed i'm on the right track!

different style of illustration

Tried to do a bit of a different style than what i usually do and it turns out I think I prefer this way! Looks a bit more edgy and more organic?! May try a another style too and see how it goes.

The competition

Josh Swattridge:

Really good photography, everything seems to click together. Not sure how he got hold on the actual shoes though!!


Andre Caspro:

Really like this style of illustration, quite retro. Would of been nice to see if he had done any others.

Taglines

If I am going to go with with this tongue in cheek approach i need to have a proper look at football phrases and how tey could be taken a different way. The following are from 'http://www.englandfootballonline.com

A team - The No. 1 or strongest team a club or a country fields.  It is sometimes referred to as the senior team or side.

Golden goal - The name FIFA has formally given to a goal scored in extra-time which wins the match for the scoring team and brings an end to the match.  It is also known as a "sudden death" goal.

Half-time - The interval which occurs midway through the match, between the first half and the second half, which are each 45 minutes in length plus any time added on.  Half-time was once 10 minutes in length in English football, but, after the advent of televised matches, it was lengthened to 15 minutes.

Match-fit - The term used to describe a player's physical readiness for match play.  A player may be generally fit in the sense that he has recovered from an injury and yet still not match-fit because he has not yet achieved the physical condition required for the rigours of match play.

Pretty bog standard phrases, i will have to dig around for some more...

The perfect post match shoe ;-)

Had a little idea while I was looking at general advertising ads! The brief says to use references to football and i could do that by using quite innocent phrases with tongue in cheek images. So like this one  is obviously a couple in bed together, with the phrase 'the perfect post match shoe' or something along those lines.