Monday 7 March 2011

CHANGED BRIEFS!!!

Naughty I know but I changed briefs on Friday!! My tutor came up with a rough idea for the oxfam brief then together we worked on it to perfection!! So after having however many weeks for these briefs i managed to do one in less then 10hours AND handed in to D&AD! 


*fingers crossed*








The idea is that we are sticking two fingers up at the celebrities who are ALWAYS doing the comic relief or the red nose day events and taking back the charities that used to be funded the old fashioned way of ordinary people helping.

The people we picked were Lenny Henry, Bono, Bob Geldof and Joanna Lumley.

Bono - he seems to always be singing songs about how we should come together or help eachother and its just annoying now.

Bob - he's just there. ALL THE TIME.

Joanna - She is known for her soft voice and gently approach. I thought about going for an  ab-fab reference but that may have been a bit too personal for this kind of campaign.

Lenny - he's annoying. just really annoying. 

So from here I will try to explain the thought that zoomed through my head when I was putting these together and see how this would git in with regards to Oxfam's previous campaigns.