Umbro's previous campaigns

This is Umbro's world cup advertising from 1960. Although they are trying to go with the 'sex sells', at the time it was considered to saucy for public use!

Umbro then decided to do the same campaign for the world cup that has just gone. It worked a treat and boosted Umbro's sales and status. The 'sex sells' way of advertising works alot better these days because as a nation we are alot more open about things of this nature.

Image 1

These are images from a campaign for Umbro's GT boots. The use of cartoon pictures and typography really emphasizes the the 'superpower' of the boots and how they would aid the athlete using them, re-enforcing the idea of the athletes/wearers of having supper human attributes.