Competition briefs from D&AD. This blog will follow me and my 'journey' through the umbro brief! Wish me luck!
Friday, 28 January 2011
Sports asvertising - Nike Women
Found this campaign that Nike did that appeared in women's magazines. I love it because it totally picks on the main parts that women have insecurities about and makes them seem bloody fabulous! I read it and felt proud that I had the big bum and thunder thighs and that actually they were something to be desired not ashamed of! This would appeal to every woman in every context.
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